35 years experience in hospitals and health systems, health plans and community/public health, and academic medical centers and health-related non-profits.
Deep experience working with universities and other education institutions, tackling the challenges of leadership transitions; high profile issues impacting faculty, students and alumni; changes to curriculum and other offerings; and campus and community activism.
Our work with non-profit organizations spans a range of areas, from the arts and entertainment to health and wellness. Their communications needs are equally diverse but can include stakeholder engagement, crisis preparedness and leadership or organizational transformation.
Work in this space is more relevant and needed than ever, and we have worked with some of the top social justice organizations in the world on shaping and communicating their important messages to a global audience, and addressing the issues they face from activists – external and internal.
We have worked extensively with banks and lending organizations, from regional to the industry’s biggest players on building strong customer engagement in a highly competitive landscape, and providing compelling communications strategies for market expansion.
Cities & Municipalities
Navigating city governments and municipalities can be challenging, and in almost every instance, communications revolve around a highly charged issue that plays out in a very public forum. We work with clients to frame their position, develop a constituent strategy that builds third-party support, and anticipate the potential landmines.
Water & Waste Management
We have worked with some of the largest companies in the business to manage issues that affect their markets, their community customers and the city officials with whom they partner. We have helped them with critical messaging, media relations and stakeholder outreach to improve their position and protect their reputation.
Crisis Preparedness & Issues Management
The depth and breadth of our experience with crisis for clients is nearly unmatched, thanks to 35 years of work in this area. We help clients build robust crisis communications plans, test their capabilities to respond through crisis drills, navigate sensitive and tough issues, and manage full-blown crises through the lifecycle of the event.
Our real estate experience spans commercial and residential, as well as associations and multiple listing services. We understand the space from buying and selling to the market trends that impact both ends of the spectrum. In addition, we have deep expertise in member organizations and driving – and strengthening – member relationships.
Our experience in the insurance industry has been cultivated by working with well-regarded national brands, and having the opportunity to work with them on everything from developing differentiating message platforms to training their executives and program leads on presentation skills and for media interviews.
Our experience spans a wide range of industries but our corporate communications work focuses on those universal areas of a company or large enterprise where communications is critical: internal relations and staff engagement, customer engagement, market positioning, thought leadership, labor matters and crisis management.
Media & Presentation Skills Training
With more than 30 years of experience, Jean Gonsoulin has built a reputation of excellence for her personalized training curriculums, intuitive approach and relatable style. She has worked with C-suite executives, subject matter experts and high profile individuals to hone their media interview skills and presentation delivery with outstanding results.
Jean Gonsoulin is a senior communications professional with 35 years of experience in public relations, marketing and corporate communications split between the corporate sector and the agency arena. As a result, she brings unique insights and perspective to client assignments and communications challenges.
Her expertise crosses all disciplines of her profession, but she is most frequently tapped to help formulate strategy and develop strategic plans, build out corporate positioning and message platforms, create thought leadership programs, develop employee and external stakeholder communications campaigns, build a crisis preparedness infrastructure, and train key executives in media interview and presentation skills.
She has held leadership roles in corporate positions, as well as multi-national agency posts, and as an entrepreneur, she has built an admired and highly successful public relations consultancy. She’s also regarded as a leader in the field of public relations: she has served on the Boards of Directors for the Houston and Los Angeles chapters of the Public Relations Society of America, and she served as president of the Los Angeles Chapter. She also served on the Board of Directors for the Texas Public Relations Association.
At our core, we are problem solvers.
Whether you need to take your business to the next level, better engage with your staff or customers, or navigate out of a crisis, we can help remove the roadblocks keeping you from your full potential.
We can help you...
Develop a smart strategic roadmap
Differentiate your business
Position your thought leadership
Improve your constituent connections
Solve a problem - or prepare for them
Deliver effectively in your communications
We believe that to be the best, you bring your best to whatever you do. Our ‘best teams’ model means that we listen to a client’s particular needs, then pull from our vast network of niche experts to curate the right team – the best team – for that assignment. It’s why we’ve been so successful over the last decade.